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Marketplaces offer many benefits to sellers, such as low setup costs, reliable logistics, a secure selling environment, and more. As consumers become increasingly conscious and more accustomed to convenience, they will continue to flock to marketplaces.
Since its launch about a decade ago, Walmart Marketplace has become one of the fastest-growing e-commerce platforms in the US, thanks to the wide range of products offered by sellers. Its innovative solutions simplify the selling process, allowing sellers to reach more customers and make better sales.
So, as a seller, where should you start? This up-to-date and simple guide covers everything you need to know about selling on Walmart Marketplace.
Why Should You Sell Your Products on a Marketplace?
Online marketplaces are one-stop-shop platforms for shopping across all categories and have significantly shifted consumer expectations. According to a Mirakl study, 70% of consumers believe online marketplaces are the most convenient way to shop, offering better delivery options, a wider selection of products, and better prices.
Additionally, online marketplaces attract loyal and repeat shoppers through wide product choices and transparent pricing. Forrester estimates that online marketplaces will account for about 67% of global e-commerce sales in 2022.
Selling your products on an online marketplace can help you capture a share of the e-commerce sales, which reached $40.2 billion in 2022 (more than double the $18.6 billion in 2017). You will also enjoy the following benefits:
✅ Built-in customer base
✅ Low setup costs
✅ Product visibility
✅ Reliable logistics
✅ Easy returns processes
✅ Trust factor
✅ Lower risk
What is Walmart Marketplace?
So, what is Walmart Marketplace, and why is it a trusted selling platform?
Walmart Marketplace is a community of experienced, professional sellers whose items complement the first-party offerings on Walmart.com.
Walmart Marketplace’s innovative solutions aim to simplify the selling experience of sellers of all sizes. Our platform drives scaled growth and trust by offering the following benefits:
✔ Sell your products with confidence on Walmart.com.
✔ Pay NO monthly or setup fees, so you can earn more.
✔ Reach more customers by accessing Walmart.com’s 120 million monthly visitors.
✔ Benefit from innovative solutions for pricing, catalog management, advertising, logistics, returns, and brand management.
✔ Sign up easily and start selling quickly.
In addition, Walmart Marketplace sellers can leverage Walmart's omnichannel capabilities. Thanks to Walmart's strong presence both online and in physical stores, customers can manage product returns in-store or online. This flexibility improves customer satisfaction, driving up repeat purchase rates.
What Are the Requirements to Join Walmart Marketplace?
If you’re considering selling on Walmart Marketplace but don't know where to start, don't worry! We've made our application process quick and easy.
Before you begin, you must meet the following minimum requirements to join Walmart Marketplace:
✅ Tax ID Number (SSN is not accepted) or Business License Number
✅ Supporting documents verifying your business name and address
E-commerce or marketplace selling history
✅ Products with GTIN/UPC GS1 Company Prefix Numbers
✅ A catalog that complies with Walmart’s Prohibited Products Policy
✅ Returns process management with Walmart Fulfillment Services (WFS) or another US-based B2C warehouse
📝 Top Tip: Have this information ready before starting the application process. This will make the application process quicker and smoother, enabling you to start selling sooner.
How to Start Selling on Walmart Marketplace?
Are you ready? Visit the application page to sign up for Walmart Marketplace, fill in the required details, review the terms, and create your account. This process only takes a minute!
After that, you can log in by completing the three-step setup process:
1️⃣ Business verification
2️⃣ Payment settings
3️⃣ Shipping and logistics settings
First, enter your details to verify your business and complete your Seller Profile. Make sure your tax details match IRS records. Next, determine the account where you will receive your payments. There are no setup, subscription, or monthly fees—you only pay as you sell. Finally, set up your shipping and return methods.
How Much Does It Cost to Sell on Walmart Marketplace?
You pay no setup, monthly, or hidden fees when selling on Walmart Marketplace. Instead, you only pay a referral fee when you make a sale.
💰 Referral fee percentages vary by category and total sale price, typically ranging between %6 and %15.
Tips for Selling Faster on Walmart Marketplace
✅ Have an e-commerce or marketplace sales history: Walmart Marketplace carefully selects its sellers. Trusted sellers provide customers with a better shopping experience.
✅ Check for prohibited products: If you have a prohibited product in your catalog listing, your application may be rejected. Please review the prohibited products list carefully.
✅ Submit a complete application: Avoid unnecessary delays by entering your business information fully and completely.
✅ Ensure you comply with Walmart Marketplace rules and policies.
Conclusion
Walmart Marketplace offers many benefits, such as low setup costs, reliable logistics, competitive pricing, and more.
To get started, create your Walmart Marketplace account and sell more!
