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For sellers wishing to do e-commerce from Turkey to abroad, the Polish market has recently become very attractive. Allegro, Europe's 5th largest marketplace, offers great opportunities especially for SMEs wanting to reach local consumers. In this article, we explain the most curious topics from opening a store to returns, Turkish support to promotions on Allegro step by step.
How to Open a Store on Allegro?
Opening a store on Allegro is quite simple. You can get started quickly by following the steps below:
• Step 1: Fill Out the Application Form
You must go to Allegro's official site and fill out the registration form via the “Create Account” or “Register as a Seller” option.
• Step 2: Enter Your Company Information
You need to enter your sole proprietorship or limited company details and tax number. The tax number is important for international sales.
• Step 3: Upload ID and Company Documents
You need to upload your ID, tax certificate, and company registration certificate, if any, to the system.
• Step 4: Approval and Store Opening
After your documents are approved, your store becomes active, and you can start uploading products.
💡 Tip: If you are concerned about English or Polish, you can also get store opening support through intermediary platforms and agencies that offer integration services.
How Do Post-Sale Processes Proceed After an Order is Received?
• Cargo Shipping:
You are expected to deliver your products to the customer within the timeframe you specified as a seller. Allegro is integrated with logistics solutions such as DHL, InPost, and UPS. If you are shipping from Turkey, it is generally recommended to work with a fulfillment center or a logistics partner. As Navlungo, we are by your side with the most advantageous rates for your shipping processes.
• Cargo Tracking:
The tracking number is entered into the system to inform the customer.
• Payment:
Payments are usually transferred automatically to your bank account a few days after the order is completed. Allegro uses a secure payment system via PayU.
How Are Return Situations Managed?
Allegro offers a 14-day unconditional return right within the scope of consumer rights in Europe.
• Customer Creates a Return Request
• Customer Sends the Product Back (With Their Own Courier or the Label Provided by the Seller)
• Seller Checks the Product and Approves the Return
• Allegro Refunds the Payment to the Customer
💡 Tip: You can reduce misunderstandings and lower return rates by entering detailed product descriptions.
Can Counterfeiting of My Products Be Prevented?
Yes. Allegro protects brand owners under the "Brand Protection Program". If you have a registered trademark:
By registering your brand with Allegro, you can file complaints against unauthorized sellers and prevent your products from being copied. You can also protect your product pages with a system similar to Amazon's “Brand Registry”.
Can I Get Support in Turkish?
Yes. While Allegro provides English support for international sellers, it also offers Turkish support through local business partners working for sellers in Turkey. In addition, some integration companies can manage your entire process with Allegro end-to-end in Turkish.
How Do Promotion Mechanisms Work Within the Marketplace?
There are several promotion tools you can use to increase sales on Allegro:
• Sponsored Listings: You can highlight your products in search results.
• Coupons and Discount Campaigns: You can create special promotions for specific products or shopping carts.
• “Smart” Program: This is Allegro's loyalty program. Products included in this program gain more visibility.
💡 Tip: Supporting your products with campaigns during the launch period is effective for gathering reviews and quickly adapting to the algorithm.
Conclusion
Allegro is a strategic platform offering growth opportunities in the European market for Turkish sellers. Although processes may seem complex at first, these challenges can be easily overcome when working with the right partners. If you want to sell in Poland and neighboring European countries, you should definitely consider Allegro.
As Navlungo, we are by your side with the most advantageous rates for your post-sale logistics processes on Allegro.
