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International sales sites for e-export offer the opportunity to reach customers worldwide and build a larger market for your products. However, deciding which international sales sites will offer you the best opportunities is difficult. If you are considering selling abroad, you can discover the right sales site for you with this guide.
Which Platform Should You Sell on Abroad?
By opening a store in the world's most popular and widely used virtual marketplaces, you can significantly increase your chances of reaching new and broad target audiences. Sellers are turning to various e-commerce platforms to reach more customers.
Millions of people regularly visit e-commerce marketplaces to shop securely. This situation provides a great advantage for sellers. You can sell in major online marketplaces like Etsy, Amazon, Shopify, and eBay, or by establishing your own website.
Most e-commerce sellers prefer to sell in online marketplaces because setting up one's own website is more tedious and more expensive at the starting stage compared to marketplaces. For this reason, you can seek professional support to make the process easier.
What Are the Most Popular International Sales Sites?
There are many marketplaces that have the largest number of customers, are popular, and have the potential to be the bright stars of the future. The marketplaces that retain their charm can be listed as follows;
Amazon
Among the e-commerce marketplaces, Amazon has approximately 400 million users worldwide. The platform, whose main focus is consumers, allows individuals to sell products in an online marketplace in addition to its own products. There are no additional costs such as registration fees and deposits on Amazon.
Amazon Sales Models
Amazon FBA: This is the model where you ship directly to Amazon warehouses and Amazon manages all processes.
Amazon FBM: This is the model where products are sent directly to the customer and the seller manages the processes.
Choosing an Amazon sales model will establish the clear steps for the transactions.
eBay
Facilitating business-to-consumer and consumer-to-consumer sales through its own marketplace, eBay is based in the US. Ranking among the popular international sales sites, eBay has approximately 110 million users worldwide. On this platform, sellers are responsible for managing their own businesses.
Etsy
Etsy, which has gone viral recently, is an online marketplace platform that brings sellers and buyers together. Ranking in the top 5 for international sales sites, the platform offers the opportunity to sell second-hand products as well as new ones. Etsy, which is self-service, has an auction-based pricing model. The site, with 56 million monthly users, also has a fixed-price system.
Things to Consider for Etsy
On Etsy, production is made to order and products are not kept in stock. This indicates that the preparation time should be short and that customers will give positive feedback in return for speed. Since products on Etsy are not mass-produced factory items, there is a possibility that the products could break.
You need to convince your customer that the products are packaged very well, and for this, it will be very useful to add images of your products in their packaged form. To get detailed information about product packaging, you can read the relevant article.
In addition, it will be easier to increase your Etsy products with advertisements on Pinterest and Facebook because the general audience is active on these networks.
By integrating your Etsy store with Navlungo, you can do the shipping planning for all your incoming orders within seconds.
AliExpress
Among the international e-commerce sites, AliExpress is a platform that receives 723 million visits per month. Allowing sales to almost every country in the world, the platform has 65 million monthly users. When you sell through this e-commerce site, which features fixed-price sales, you can benefit from customer service that offers special support to you.
Allegro
Among the international sales sites, Allegro is a platform with monthly users reaching 17 million. Active in Poland, this e-commerce site provides a more advanced call center service for sellers compared to its peers. A self-service sales model is available on the platform. In addition, Allegro is a sales site where there are no storage and shipping costs.
If you are wondering how to choose among the sites where you can sell abroad, you can continue reading the rest of the text. To find the most suitable one among these e-commerce sites, you can start by bringing together your priorities and the opportunities these sites offer. Some sales sites may not align with your goals and principles. In this case, you can consider other marketplaces besides the popular sites.
What Are the Marketplaces Where You Can Sell Abroad?
There are many different international sales sites available for companies and manufacturers wishing to sell abroad. The goals of some sellers may not fit the standards of popular marketplaces. In this case, you can choose sites that serve more specific purposes. These can be listed as follows;
• Bol.com: It is an international sales site that offers the opportunity to reach a high number of customers in the Netherlands and Belgium markets. Sellers sell various product groups such as electronics, home and garden products, books, films, and music.
• Cdiscount: On this international sales site located in the French market, various product groups such as electronics, home and garden products, fashion, and accessories are sold.
• Gmarket: A South Korean international sales site covering a range of products such as electronics, fashion, food, and household goods.
• Otto: Located in the German market, this international sales site covers various product groups such as electronics, fashion, and home and garden products.
• Tmall: Focuses on the Chinese market. Various products such as electronics, fashion, home and garden products, food, and accessories are sold.
• Shopify: It is an international sales site that helps you establish your own e-commerce store and reach customers worldwide.
How to Choose Among International Sales Sites?
Choosing among international sales sites can seem complex. If you feel hesitant about choosing among dozens of marketplaces, you can consider the following points;
• Are the international sales sites you consider suitable for your product range? You need to find an e-commerce site that appeals to the markets you target for your sales. For example, if you want to sell second-hand products, it is very important that the existing platform is suitable for this.
• Do international sales sites include the services you need? Especially sellers who need warehouse services should prefer platforms that do not require an intermediary company.
• The business model you have must be suitable for the marketplace in question. For example, those who want to sell their products through auctions should not prefer the Bol.com site. Because there are no auctions on this platform.
• Do the international sales sites you are considering have the resources needed to manage your e-commerce activities? In a system where support services do not progress quickly, if you do not have enough staff, things may not go as planned.
• What the marketplace expects from the seller might not match your existing components. For example, if your business model is based on collecting and selling branded products, the Tmall platform will not be suitable for this. This is because there is no authorized seller status on the relevant platform.
• When choosing among international sales sites, you should take into account the operational costs of the relevant marketplace for target markets.
In addition to all of these, brand awareness is also extremely important when performing e-exports through international sales sites. If you want your business to build brand awareness much more easily, you can pay attention to these elements as well: Localization, SEO works, comprehensive customer services, and advertising practices.
Navlungo for Easy Shipping on International Sales Sites
Navlungo is a technological solution aiming to make shipping operations easier on international sales sites. This solution helps you deliver the products you offer on international sales sites to your customers worldwide in a secure and economical way.
Navlungo tracks your products live, helps you find the most suitable shipping option, and ensures that the products reach your customers on time. In this way, you can increase your sales on international sales sites and maximize customer satisfaction.
